Burberry Her, a new pillar fragrance for the house, comes out in October 2018 and is the first one whose packaging is marked with the new logo.

Burberry Her is designed to capture the youthful spirit of the city of London, the creative and eclectic metropolis; a spirit that is lively, adventurous and brave. It is made for those women who feel Londoners at heart. The composition is signed by Francis Kurkdjian as his interpretation of a floral-fruity theme with gourmand undertones. Crushed berry fruit from the top is combined with middle notes of violet and jasmine, based on woods and amber.

"Her Eau de Parfum by Burberry is unique because it is a memorable signature. To achieve that, you need a strong accord, an olfactory story that translates your vision.  The combination of these sunburst berries and British spirit blended with the ambery musky accord brings this very unique signature. You can immediately recognize when someone is wearing it. It is a signature scent." - Francis Kurkdjian